Erifili Gounari, The Z Link

💭 Thoughts on going all-in without overthinking, Nothing, and little walks in the park with a coffee and pastry.

Erifili Gounari is a London-based entrepreneur, author, and social media strategist. She’s the Founder and CEO of The Z Link, a global Gen Z-focused marketing firm that has helped brands like IKEA, Pepsi, Hearst, and Deloitte. Her book Design Your Life: Your Career, Your Way explores ways to build unconventional career paths that provide us more freedom. You’ll usually find Erifili on a quest to find the very best food and coffee in London.

🎯 Current focus

I’m currently scaling my agency and expanding more into storytelling-focused, high quality video. I’m so excited to work with more brands that are building great products, and helping them create and communicate a strong story that actually resonates with people. The more I zoom out of everyday social media content and think creatively about storytelling and how to get real people to care about things, the more I love brainstorming and finding ways to grow and help more people.

🌲 An all-green view of the woods

Can’t get over cabins in the woods, and houses that face the forest. My Pinterest is full of big windows facing trees as far as your eye can see, so if you see me escaping London (which I absolutely love) for an all-green view, don’t be surprised. I might have to start writing another book just to go somewhere in the forest and write.

📚 How I Became a Famous Novelist by Steve Hely

I’m currently reading a great book called How I Became a Famous Novelist by Steve Hely. It’s honestly quite genius. It’s a satirical account of a writer who wants to make a lot of money by writing a bestseller / movie-adaptation and merch / posters at the airport type of book. So he writes the most cliché and fake-literary book possible to pass a typical pretentious genius writer. It’s great, very funny and accurate read.

💪 Going all-in without overthinking

I love getting myself out of my comfort zone by going all-in on ideas I have and ensuring I execute them without overthinking. If I can go from 0 to 1 on an idea on the same day, I will – getting things out of your head and into the world is such a valuable way to learn to simply get things done, and it has helped me in my career and personal projects immensely.

🤳 Scrolling on Substack

I’ve been detoxing from most social media platforms, and the main place I scroll these days is Substack. The content is so much better, the feed doesn’t suck you in, and I love engaging with people there. I still have IG & TikTok because it’s most of my job, but thankfully I don’t really doomscroll there. 

🎧 Nothing

I love the company Nothing! I’ve had their ear (a) earphones for a while and only charge them once or twice a month, the battery life is incredible. I really love the design of all their products. They’re doing great work and I love following along to see where they go and what else they do!

🥐 Little walks in the park with a coffee and pastry 

It’s the best thing about living in London. Significantly contributes to my week, will never stop doing it.

Follow Erifili on Instagram, Tiktok & Linkedin and check out her Substack here.

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